December 1, 2018

If you find yourself wondering, “Why use WordPress?” you’ve come to the right place.

Pondering this question means you’ve at least researched WordPress a bit or heard about it from a friend or colleague. But that doesn’t mean you’ve completely weighed any pros and cons or checked out the features in-depth.

Therefore, we’d like to break down the benefits of using WordPress for you, giving a clear view as to why it’s the most popular content management system and website building software in the world. WordPress can really do just about anything!

For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names. The process of building a website brings these names into your life, since they’re all platforms used to build websites. Each has its own benefits, while many are used more often for niche websites with specific purposes. For instance, Shopify only makes sense if you’re running an online store. It’s not a platform you would start a blog with then turn into an eCommerce shop. Magento is in the same boat. Other website builders and platforms have more flexibility, and those are typically the ones that are most popular.

Everything from Squarespace to Wix has wonderful tools for certain skill levels, but we’re going to explain why you should use WordPress over all of them.

1. The Software is Free and Open-Source

Both WordPress.com and WordPress.org are completely free to use. You can learn about the difference between the two here, but in short, WordPress.org is a self-hosted version where you control more of your site and take advantage of advanced plugins. WordPress.com works great for complete beginners, but it’s not exactly the best for a business that plans on making money. It does have higher paid plans, but we recommend it for personal and hobby blogs.

But moving on, WordPress is free for anyone to download. It’s an open-source project that’s been around since 2003. This means that WordPress is developed by a collection of contributors. Open-source projects are typically free, with large communities. The users often take part in this community as beta testers or simple brand advocates, but there’s really no requirement for any participation if that’s not your style.

Although the WordPress software is free, you will most likely end up spending a bit of money. WordPress is self-hosted, so hosting is required. This can start at around $3 per month, for the really cheap shared servers, and go all the way to up to a few hundred per month for those needing ultimate speed and performance (Like with Kinsta).

You can typically find themes and plugins for free, but the premium (paid) ones often provide better features and quality support. Finally, many WordPress users end up paying for additional services, whether it be from freelancers or agencies. For instance, you might pay a freelancer to design a logo for you or adjust some of the CSS code on your site. Other WordPress users are keen on keeping graphic designers or maintenance experts on call. It all depends on your experience and the scale of your website.

But overall, you can absolutely keep your WordPress costs to a minimum. Many webmasters end up only paying for hosting.

2. It Adapts So You Can Make Any Type of Website

One of the common misconceptions about WordPress is that it’s mainly for building blogs. At one point in time that was, in fact, the case. WordPress was developed as a blogging platform, but that has changed drastically with the various new releases over the years.

In fact, WordPress is at an advantage due to its blogging roots. It’s by far one of the cleanest, fastest ways to write and publish blog posts, and that’s all included right from the start. Some website building tools think about design and apps first, then the blogging interface comes in as an afterthought.

That’s not the case with WordPress, so you can create a beautiful ecommerce site and know that the blog is an integral part of the development process.

3. It Supports Numerous Media Types

Feel free to check out the long list of accepted file types for WordPress, but know that the following primary categories are all accepted:

  • Images
  • Documents
  • Audio
  • Video

In my own experience, I’ve never had WordPress tell me that a file is not supported. You can expect to upload common files like .jpg, .png, .gif .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv, and .avi. Along with that, you won’t have any problems with more obscure file types like .odt, .key, .ogg, and .3gp.

And while the are some file formats, such as SVGs, that aren’t allowed, there are good solutions to get around this. Check out this tutorial on how to safely upload SVGs in WordPress. In short, if you’d like to put a photo, gif, video or document on your website, it’s usually fair game with WordPress. It’s even common to host documents and presentations on a website without publishing them on a specific page.

4. It’s Easy to Learn and Has a Huge Community

As an open-source software, WordPress can be used by anyone. The userbase isn’t limited by pricing, premium customer support, or even skill level. Sure, there are plenty of things to learn about WordPress, but any person could play around with the dashboard for ten minutes and start to absorb how the interface works.

And since there aren’t many roadblocks to gaining access to the software, users have made blogs, forums, online courses, seminars, webinars, and books, all outlining different aspects of the WordPress platform. Then there’s the more official customer support from WordPress. You can either pay extra money for dedicated support or work through the WordPress forums.

It’s truly incredible how many resources there are for learning about WordPress or having quick development questions answered. For instance, you might follow a blog like this to receive a consistent flow of WordPress tips in your email inbox. On the other hand, you can also search Google to locate immediate solutions (WPBeginner is known for quick fixes).

5. You Can Scale Up and Expand Your Website with Themes and Plugins

We’ve already discussed how the WordPress themes and plugins make it easy for you to construct a website, but these elements are also essential for scaling up. For a standard blog, you’ll grab a theme, adjust the design, then start blogging. The same goes for a business website or portfolio.

It’s common for the themes to serve as the site’s foundation. After that, the design work is minimal besides some color changes, logo additions, and of course, the new pages and blog posts.

But every once in awhile you realize that something new needs to be added to your website. Maybe your customers are clamoring for a membership section of your site, or maybe you realized that a monthly quiz is a great way to get customers to interact with your brand. In both of these situations, a plugin rectifies the issue.

For instance, there are plenty of excellent membership plugins that convert part of your site into a community. Some of them are free, while others you have to pay for. The same goes for quiz plugins. We have a list of the best quiz plugins on the market, and that’s only a taste of the selection.

6. It Doesn’t Take a Genius to Manage

Website development companies often sell pricey packages where they ask for an upfront downpayment and recurring monthly payment for maintenance. The only problem is that WordPress isn’t all that difficult to manage if you learn the ropes and go through the proper training. Website management typically involves a few things:

  1. Making sure the server is okay
  2. Keeping checks on security
  3. Running backups
  4. Updating plugins, themes, and the WordPress software
  5. Managing spam
  6. Testing for functionality and broken links
  7. Making improvements in speed and SEO

You don’t personally check on the server, so it’s more about you getting a good host and seeing if the site is running at all times. Security and backups are either handled with plugins or through a managed WordPress hosting plan. Everything else on the list only needs to be done on occasion. For example, here at Kinsta backups are automatically taken every day, stored for 14 days, and can be restored with a click of a button.

7. SEO Comes First

WordPress is known for having SEO built into the platform. In fact, WordPress automatically generates title tags and meta descriptions for all of your pages and posts. This lets search engines known about your content, and it will get you indexed and potentially moved up in the rankings. As with everything in WordPress, there are also more advanced features offered by plugins and online tools. Here are some SEO favorites to consider:

8. You Have Full Control of Your Website

A Google search for “website builders” or “website platforms” will reveal all sorts of results. WordPress will most likely be on all website building lists, along with competition like WIX, Squarespace, Joomla, Magento, Shopify, Weebly, and Jimdo. All of these are perfectly fine for making websites, but the non-open source ones, like Squarespace, Shopify, and WIX, limit your control to whatever features are offered in the premium packages.

That leaves you with some limitations like the following:

  1. The ecommerce functionality is usually built-in, so there’s not much you can do about expanding with plugins.
  2. You’re typically stuck with whatever hosting is provided. You don’t have the freedom to test hosts and go with the best value or highest performing.
  3. Adjusting code is limited to what the companies share with you. Even worse, you get stuck with a completely unique coding language, like with Shopify (It uses a language called Liquid). In short, it almost guarantees that you have to hire a specialized developer for changes you can’t handle yourself through the editor.
  4. You don’t technically have full ownership of your site and content. You’re renting the website from these companies. So when you stop paying, all of those files and pages are either lost or held by the company. With WordPress, you own the files, and no one can prevent you from moving them to other hosts.

9. The Blogging is Hands Down the Best in the Business

WordPress was born as a blogging platform. It’s had its competitors, but nothing currently compares to the power, elegance, and advanced tools you find in the WordPress blogging engine. Options like Tumblr, Medium, Ghost, and Blogger are all perfectly fine for hobbyists, but the pros go for WordPress. An incredible set of tools is located inside the WordPress blog editor.

You can run a simple, one-author blog by taking advantage of the formatting and media tools. There’s also the option to build a full online magazine by scheduling posts far in advanced and setting multiple user types for contributors and editors. Along with options for previewing, editing everything in the post, and keeping code completely out of the equation, you really can’t beat WordPress.

10. Everyone is Doing It

So jump off the bridge with them! Okay, just because every else is doing something isn’t always the greatest reason to follow along. But WordPress has proven itself time and again, so the word has gotten out about its performance, expandability, and ease-of-use. There’s a reason why over 29.3% of all websites on the internet use WordPress.

Source: Kinsta
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